Privacy notice
Last updated
This notice explains what personal data we collect through acquisitiv.co.uk, why, how long we keep it and what rights you have. We've tried to keep it plain. If anything is unclear, email us and we'll explain.
Who we are
Acquisitiv is a trading name of Kelvin Lane Growth Partners Ltd, a company registered in Scotland under number SC626329, with its registered office at 100 West Regent Street, Glasgow G2 1PB. We are the "controller" of the personal data described here.
Our offices are at 100 West Regent Street, Glasgow G2 1PB and 5th Floor, 167–169 Great Portland Street, London W1W 5PF. For anything about your data, email mike@acquisitiv.co.uk or write to our Glasgow office.
What data do we collect, and why?
We only collect what we need for the things below. We don't sell personal data, and we don't use it for automated decisions that affect you.
| What happens | Data we collect | Why we use it | Lawful basis |
|---|---|---|---|
| Website analytics (Google Analytics 4, measurement ID G-4F36V5NG6N) | Pages viewed, how you arrived, device and browser type, approximate location (country/city), a random identifier stored in a cookie | To see which pages are useful and improve the site | Your consent. GA4 only runs if you accept analytics cookies. |
| Applying for an Expansion Briefing | Name, work email, company, website, role, phone (optional), your business's turnover band, what you want to buy, timing, how you'd fund it and anything else you tell us | To decide whether the briefing will be useful, arrange it and prepare for the call | Legitimate interests (responding to your request), and steps before a possible contract |
| Booking a time (Calendly) | Name, email, your answers to any booking questions, chosen time | To arrange the call | Legitimate interests (responding to your request) |
| Getting the Acquisitiv Index | Email address, first name (optional), and which page or campaign you signed up from | To send you the current edition and each new monthly edition | Your consent. You can unsubscribe at any time using the link in every email. |
| Emailing us | Your name, email address and whatever you choose to tell us | To reply and keep a record of the conversation | Legitimate interests (running our business and answering enquiries) |
| Hosting and security (Cloudflare) | IP address, browser details, the request made, time | To deliver the site and protect it from attacks and abuse | Legitimate interests (keeping the site secure and working) |
Please don't send us sensitive personal data (for example about health) through the website. We don't need it.
How does data move between our tools?
When you apply for an Expansion Briefing or sign up for the Acquisitiv Index, an automation tool (n8n) passes your answers into our database in Airtable. We use Airtable to manage Index sign-ups and Expansion Briefing applications. n8n only moves the data; it doesn't keep a separate copy beyond short-lived processing logs. We use n8n Cloud, run by n8n GmbH in Germany, with data hosted in the EU.
Who do we share data with?
We use a small number of service providers ("processors") who handle data on our instructions and under a written contract:
- Google (Google Analytics 4): website analytics
- Calendly: booking Expansion Briefing calls
- n8n: moving form submissions into Airtable
- Airtable: storing Index sign-ups and Expansion Briefing applications
- Cloudflare: hosting and security
- Microsoft (Microsoft 365 and Outlook): our business email, including sending the Acquisitiv Index and replying to Expansion Briefing applications
We may also share data with our professional advisers (for example lawyers or accountants) where needed, or where the law requires it. Acquisitiv is part of the CDI Global network of M&A advisers; we don't pass your data to other network firms unless you ask us to.
Is my data sent outside the UK?
Yes. Google, Calendly, Airtable, Cloudflare and Microsoft are US companies, so your data may be processed in the United States. UK law allows this where there are proper safeguards. For each of them we rely on one of these:
- the UK–US data bridge (the UK Extension to the EU–US Data Privacy Framework), which has applied since 12 October 2023, where the company is certified under it; or
- the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU standard contractual clauses, built into their data processing terms.
You can ask us for details of the safeguard used for any provider.
How long do we keep it?
| Data | How long |
|---|---|
| Google Analytics data | 14 months, then deleted automatically by Google |
| Expansion Briefing applications and bookings | 24 months after our last contact with you, or 6 years if you become a client |
| Acquisitiv Index sign-ups | Until you unsubscribe. We then keep only your email address on a "do not contact" list so we don't email you again. |
| Email correspondence | 24 months, or 6 years if it relates to an engagement with us |
| Cloudflare security logs | For the period set by Cloudflare's standard service, usually short |
After these periods we delete the data or make it anonymous.
What are my rights?
Under UK data protection law you have the right to:
- access a copy of the data we hold about you
- correct data that is wrong or incomplete
- delete your data in some situations
- restrict how we use it in some situations
- object to our use of it where we rely on legitimate interests, and to direct marketing at any time
- move data you gave us to another provider (data portability), where we rely on consent or a contract
- withdraw consent at any time, where we rely on consent. This doesn't affect what we did before you withdrew it.
To use any of these rights, email mike@acquisitiv.co.uk. There's normally no fee. We'll reply within one month, and may need to check who you are first.
How do I complain?
Please tell us first, and we'll try to put it right.
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Changes to this notice
We'll update this notice if what we do changes. The date at the top shows when it was last reviewed.